November 4, 2015
SHOULD MLB REINTRODUCE WORLD SERIES DAY GAMES, SCHEDULE EARLIER START TIMES FOR WORLD SERIES NIGHT GAMES, OR BOTH, OR NEITHER?
As a lifelong resident of the Eastern time zone, I know how much of a struggle it can be to keep one’s eyes open for the last pitch of a World Series game. I regularly and shamelessly resort to a number of performance-enhancing measures to stay awake – afternoon naps, caffeine consumption, mid-game jumping jacks, etc.
Even so, I don’t believe MLB or FOX needs to change the start time for World Series games. After all, I don’t think MLB or FOX is trying to hide the World Series from anyone – I’m guessing they’ve settled on a ~8:00 ET start time precisely because it allows the most fans to watch. Furthermore, we always hear speculation that late start times diminish children’s interest in MLB, but I have yet to see any data suggesting that MLB is less popular among children living in the Eastern time zone than it is among children living in time zones farther west.
A sizeable portion of the population market lives in EST. These games are ending too late for working people and for children. One hour makes a difference. When I lived in Central time, I enjoyed the postseason. Now that I’m back in Eastern, I don’t even watch. Move it up just one hour earlier.